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Friday, February 19, 2010

Revisiting the gay U.K. Heinz Deli Mayonnaise ad

Check out this ad, created by AMV BBDO for Heinz Deli Mayonnaise, that ran a couple of years ago in the U.K. It caused quite a stir. The company caved to pressure and pulled the ad, but then faced boycott threats by LGBT-rights groups for responding to homophobic complaints. Perhaps the ad could be repurposed in the United States for LOGO, a gay television network run by MTV Networks, or shows with a gay following, like “Real Housewives of Atlanta”?


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