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Tuesday, February 16, 2010

Logo rolls out shows for 2010

Logo, a Viacom/MTV-owned entertainment network for lesbian, gay bisexual and transgender viewers, their families and friends, has been rolling out its original programming lineup for 2010.  

The network, which can now be seen in over 45 million homes, recently announced four new original series that the network hopes will build off success of last season’s hits, most notably “The Sarah Silverman Program,” which is produced through a partnership with Comedy Central, and “RuPaul's Drag Race.” Logo premiered its second season of “RuPaul's Drag Race” on Feb. 1.

“As we approach our five year anniversary, Logo is proud to launch our most extensive and widely appealing line-up of original programming yet,” said Dave Mace, senior vice president of programming at Logo. “We've had tremendous success since our launch in 2005 connecting with our LGBT viewers and their interests.”  

Four new series have been given a green light. They are "The Robert Verdi Show Starring Robert Verdi," which casts an unblinking eye on the celebrity-filled, super-high-stress lives of "stylist to the stars;" "RuPaul's Drag U," where RuPaul and other drag queens apply a bit of fairy dust to the looks and lives of people in need;  "The Arrangement," which follows the all of the action of a high-end floral design competition; and "Kept," the much-talked-about show that takes an unflinching look at a few gay men in Manhattan who are, or aim to be, "kept" by another man.  

Logo also has ordered new episodes of some of its most popular original series including “Beautiful People,” the BBC series inspired by the eccentric childhood of style guru Simon Doonan, “Exes & Ohs,” which chronicles hapless lesbian heroine Jennifer's trials and tribulations, the "Real Momentum" documentary series and “The Big Gay Sketch Show,” which is executive-produced by Rosie O’Donnell.

“With these new projects, we're deepening that connection while also expanding our voice to include the LGBT community's families and friends,” said Mace. “We're presenting more opportunities for gays and lesbians to watch meaningful and entertaining programming together with their family members, gay or straight.”


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