Visit London launches iPhone app for LGBT visitors

London gay pride, 2009

Visit London has become the first tourism board to launch a gay travel application for smart phones. The Visit London “Gay London” app can be viewed on the iPhone and iPod touch and is now available on iTunes as a free download.

“London is an exciting destination with much to offer LGBT travelers,” says Martine Ainsworth-Wells, marketing director, Visit London. “We invite the community to take in our city’s unique cultural and nightlife options and enjoy our shopping, restaurants and wide range of hotels. Only in London can you shop to your heart’s content in shopping districts like Oxford Street, Carnaby Street or Saville Row and end the day in Soho, home to our city’s gay community.”

Gay Consultants, Inc. developed the application, which currently highlights 131 bars, restaurants, hotels and attractions for LGBT travelers. The app also has a blog feature that will continuously provide up-to-the-minute information on news and events of interest to the city’s LGBT visitors. Plus, the app provides four videos offering an insider’s guide to gay life in the British capital. The Visit London “Gay London” application works with 3G/GPS to give walking or driving directions to LGBT attractions.

The application comes on the second anniversary of the “Only in London” campaign, which celebrates London’s unique appeal to travelers. Click on VisitLondon.com/rainbow for more information.